Channel Marketing Manager (Canada)

TL;DR

Channel Marketing Manager (Canada): Driving strategy, development, and execution of marketing programs to expand partnerships and drive B2B revenue through channel activations, with an accent on integrated campaigns, lead generation, and partner collaboration. Focus on optimizing campaign performance, understanding market trends, and ensuring alignment with GTM teams for business growth.

Location: Hybrid work culture based in the Toronto Metro Area, Canada

Salary: $88,000–$135,000 CAD annually

Company

hirify.global is a global company that empowers collaboration and fosters play, aiming to have a positive global impact through its products.

What you will do

• Lead the strategy, development, and execution for Channel Marketing efforts in Canada across B2B product categories.
• Collaborate with Channel partners to create joint marketing initiatives, including integrated campaigns that drive lead-generation.
• Work cross-functionally with Go-To-Market (GTM) and central marketing teams to ensure alignment and execution of initiatives.
• Develop quarterly channel marketing business plans for focus partners as part of the Partner Program.
• Monitor and analyze campaigns to measure and optimize performance, suggesting optimizations to exceed KPI benchmarks.
• Consolidate results, analysis, and learnings to share best practices across North America channel marketing managers.

Requirements

• Proven, extensive experience in Channel Marketing.
• Channel, digital, and campaign experience required.
• Bachelor’s Degree, preferably in a business, marketing, or communications field or relevant industry experience.
• Experience across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social).
• Proficient in B2B marketing technology tools such as Marketo, SFDC, Conversica, Tableau.
• Ability to work in a hybrid setup in the Toronto Metro Area, Canada.

Culture & Benefits

• Supports a hybrid work culture with flexibility for most jobs.
• Values authenticity, inclusivity, diversity, and global impact.
• Offers comprehensive and competitive benefits packages.
• Encourages employee well-being across physical, financial, emotional, intellectual, and social aspects.