Marketing (Abm) Manager

TL;DR

Marketing (ABM) Manager (Marketing): Leading campaign strategy and development, proactively collaborating with Sales and other Marketing functions, and independently taking ownership of their territory with an accent on hyper-personalization. Focus on utilizing data and predictive analytics to prioritize resources and drive pipeline velocity.

Location: Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday in Toronto, Ontario, Canada.

Salary: $90,400- $113,000 CAD annually. Target bonus is 10% of base salary.

Company

hirify.global is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy.

What you will do

• Launch 1:1, 1:Few, and 1:Many ABM campaigns with hyper-personalization.
• Partner with Sales Managers to co-create patch-specific strategies, utilizing data to be proactive in account selection and messaging.
• Develop campaigns from scratch, which include account intelligence, developing account-specific messaging, asset creation, landing page development, and launching across multiple channels.
• Own the Intent Signal feedback loop by analyzing 3rd-party intent on 6Sense and 1:1 engagement data to pivot strategies in real-time.
• Leverage data across multiple platforms to develop analyses that empower teams across the business to work smarter.
• Work in collaboration with Digital, Field, Product, Content, Creative, and Integrated Marketing teams to develop 360 campaigns, while creating ABM-specific initiatives for target accounts.

Requirements

• 4+ years of experience in B2B marketing, preferably in ABM, Demand Generation, and or related experience.
• Proven ability to translate complex intent signals and engagement data into a cohesive territory plan.
• Experience managing relationships with Sales leadership and defending strategic choices with data.
• Experience working in a fast-paced environment, ideally enterprise software and/or B2B SaaS.
• Knowledge of marketing tools, processes, and workflows to execute ABM campaigns - CRM experience, Marketing automation, ABM software (Salesforce/HubSpot, Outreach, Postal/Gifting Platforms, 6Sense/Demandase, LinkedIn).
• Bachelor’s degree in a related field or equivalent relevant experience required.

Culture & Benefits

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching RRSP
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• Free lunch on office days
• Regular company-wide social events