AI GTM Strategist, Business Development (AI)

TL;DR

AI GTM Strategist, Business Development (AI): Shaping and executing the Associate Seller productivity and automation roadmap, defining how AI is leveraged to scale pipeline creation across prospecting efforts and customer segments with an accent on designing repeatable workflows, modernizing prospecting, and introducing automation. Focus on increasing pipeline output per Associate Seller, improving execution quality, and embedding AI-driven tools into broader GTM processes.

Location: Toronto, Canada

Salary: $76,800 - $98,000 CAD

Company

hirify.global is a market leader in Sales Performance Management, providing cutting-edge SaaS solutions that empower revenue leaders globally to optimize go-to-market strategies and maximize seller performance.

What you will do

• Drive the AI productivity and automation roadmap for the Associate Seller (AS) organization, defining where AI drives the greatest impact across pipeline creation.
• Design, document, and maintain AI workflows for core AS team motions (e.g., account/contact research, personalization, outreach preparation).
• Build prompt libraries, templates, and automation flows to improve execution speed and quality, piloting new AI tools and features.
• Manage and execute the design, delivery, and enablement materials of the Associate Seller AI Playbook.
• Train Associate Sellers on applying AI workflows and tools, developing practical enablement assets.
• Identify manual, repetitive, or low-value AS tasks for AI improvement/automation, measuring and tracking productivity gains.

Requirements

• 3-4 years in Sales Development, Sales Enablement, Revenue Operations, or a BDR role.
• Deep understanding of traditional BDR and outbound sales technology stacks and workflows.
• Direct experience applying AI tools in sales or go-to-market workflows.
• Demonstrated ability to evolve traditional BDR workflows into AI-enabled workflows to improve speed, scale, and execution quality.
• Experience linking GTM processes improvements or automation efforts into measurable pipeline or productivity outcomes.
• Strong hands-on experience using AI for prospecting, research, personalization, and workflow automation, with a solid understanding of sales tech stacks, CRM systems, and outbound tools.

Culture & Benefits

• Innovate with purpose by building impactful solutions for customers worldwide.
• Work in a diverse, collaborative, and innovative team environment.
• Lead in redefining revenue optimization.
• Unlock your potential in a supportive environment, with limitless opportunities for success.
• Commitment to creating a diverse environment and equal opportunity employment.
• Utilizes artificial intelligence tools in the hiring process to assist in candidate screening and assessment.