Senior Principal Public Sector Marketing (Government)

TL;DR

Senior Principal Public Sector Marketing (Government): Defining and driving the end-to-end public sector marketing strategy across federal and SLED, with an accent on integrating growth, field, content, partner, and product marketing into a cohesive plan. Focus on jointly shaping go-to-market strategy with sales leadership, driving execution through a matrixed team, and making data-driven investment decisions to optimize programs.

Location: Onsite in McLean, VA, United States

Salary: $228,000–$299,200

Company

hirify.global empowers enterprises to achieve their full potential through a culture of impact, innovation, and collaboration, building advanced technology.

What you will do

• Own the holistic public sector marketing strategy, ensuring tight alignment with sales, partners, and product teams.
• Serve as the senior marketing counterpart to the Head of Public Sector Sales, jointly shaping go-to-market strategy and priorities.
• Define and integrate comprehensive public sector marketing across growth, field, content, partner, and product marketing.
• Drive execution through a matrixed team, providing strategic direction and prioritization.
• Manage the public sector marketing budget, making data-driven investment decisions.
• Establish clear KPIs and communicate performance, insights, and recommendations to senior leadership.

Requirements

• 15+ years of marketing experience within the Public Sector required.
• Proven experience as a senior marketing leader operating at the intersection of strategy, execution, and cross-functional influence.
• Deep understanding of the public sector landscape, including buying cycles, procurement, and partner ecosystems.
• Generalist marketing background with working knowledge of Growth, Product, Field, Account Based, Content, and Partner Marketing.
• Strong analytical mindset with experience managing budgets, measuring impact, and optimizing programs.
• Exceptional communication skills to engage credibly with senior sales leaders, executives, and external stakeholders.

Culture & Benefits

• Culture focused on impact, innovation, and collaboration.
• Opportunity to build big, move fast, and accelerate growth.
• Work within a rapidly scaling team that challenges ordinary thinking.
• Focus on pushing the pace of innovation.