Marketing Specialist

TL;DR

Marketing Specialist: Executing and optimizing multi-channel marketing campaigns to drive paid conference registrations and revenue with an accent on campaign performance analysis, customer insights, and stakeholder collaboration. Focus on delivering targeted content and maximizing ROI through integrated marketing strategies.

What you will do

• Assist in implementing end-to-end marketing campaigns for Japan conference portfolio
• Deliver marketing campaigns on time and within budget
• Optimize campaign CPA and ROI by reviewing key metrics
• Use analytical tools to identify best channel mix and maximize ROI
• Create marketing assets such as banners and emails
• Manage internal and external stakeholders to deliver campaigns

Requirements

• Must have 2+ years marketing experience in Japan, preferably in B2B and IT industry
• BA/BS degree required
• Experience with integrated multi-channel marketing, SEO, SEM, demand generation
• Skills in marketing automation and database-driven marketing
• Strong copywriting, communication, and time management skills
• Some travel may be required

Culture & Benefits

• Hybrid work environment with flexibility to work virtually and in office
• Inclusive and diverse team culture
• Competitive compensation and world-class benefits
• Focus on professional growth and impactful work