Performance Marketing Coordinator (Advertising)

TL;DR

Performance Marketing Coordinator (Advertising): Planning, launching, and optimizing large-scale, performance-driven campaigns across various platforms with an accent on budget pacing, creative rotation, and iterative testing. Focus on improving ROAS, CPA, and conversion rates, and scaling campaigns across global markets.

Location: Hybrid role based in Dublin or Lisbon

Company

hirify.global organizes global tech events, connecting people and promoting global connectivity.

What you will do

• Plan, launch, and optimize campaigns across Meta, Google, LinkedIn, and other platforms.
• Manage day-to-day campaign execution, including budget pacing, creative rotation, and testing frameworks.
• Collaborate closely with Creative, Marketing Analytics, and Growth teams to enhance acquisition.
• Monitor campaign performance daily, identifying opportunities to improve ROAS, CPA, CTR, and conversion rates.
• Build weekly reports and contribute to strategic readouts for senior stakeholders.
• Support testing roadmaps for creative, messaging, targeting, and bidding strategies to scale campaigns across markets.

Requirements

• 1 to 3 years of experience running paid media campaigns, either in-house or agency-side.
• Hands-on experience in at least two of the following platforms: Meta Ads, Google Ads, LinkedIn Ads.
• Strong understanding of campaign setup, optimization, and reporting.
• Comfort working with budgets, pacing, and performance targets.
• A data-driven mindset and curiosity about testing and experimentation.
• Excellent organizational skills and the ability to manage multiple campaigns concurrently.

Nice to have

• Experience with TikTok Ads or additional advertising platforms.
• Canva or basic creative editing skills.
• CRM or marketing automation exposure.
• Additional languages.

Culture & Benefits

• Subsidised healthcare, dental, and employee assistance programme (EAP).
• Pension contribution (Irish-based employees only).
• Dedicated in-house L&D department with access to workshops and online learning resources.
• Company laptop, generous annual leave, and flexible working arrangements.
• Community and morale-boosting events organized by the Tramway Team.
• Annual company get-togethers, charity days, and monthly wellbeing talks.
• Annual wellness subsidy of €1000 per employee.
• Commitment to diversity and inclusion; hiring decisions based purely on experience, skills, and business needs.