Crm Manager

TL;DR

Crm Manager: Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation with an accent on personalized automated journeys. Focus on integrating AI capabilities into CRM strategies and UX design processes.

Location: Madrid

Company

hirify.global is a marketplace where customers discover new experiences and services everyday and local businesses thrive.

What you will do

• Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation.
• Own and manage end-to-end CRM projects from planning to launch, ensuring timely delivery and cross-functional alignment.
• Implement CRM workflows and campaigns tailored to different customer segments and lifecycle stages.
• Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives.
• Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness.
• Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows.

Requirements

• 3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses.
• Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis.
• Solid understanding of strategy, lifecycle marketing, and customer segmentation.
• Familiarity with UX & CRM KPIs and how to use them to measure and improve performance.
• Excellent project management and cross-functional collaboration skills.

Culture & Benefits

• Fast-moving, collaborative, and international team that values creativity, impact, and growth.
• Opportunity to connect meaningfully with users every day.
• Committed to building smarter, faster, and more innovative ways of working with AI.