Senior Paid Media Analyst (SEO/SEM)

TL;DR

Senior Paid Media Analyst (SEO/SEM): Driving growth for paid search and app campaigns across multiple countries, running analysis, and integrating AI and relevant tools. Focus on analysing data beyond platform metrics, identifying growth opportunities, and designing robust tests for innovation.

Location: Hybrid in Barcelona or Lisbon (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Salary: Competitive fixed salary and bonus

Company

hirify.global is a leading restaurant booking platform in Europe, part of the Tripadvisor Group, connecting diners with restaurants across 11 countries.

What you will do

• Set up, report on, and optimize Paid Search and App Campaigns to achieve company objectives.
• Analyze data beyond advertising platform metrics (website/app behaviour, product, databases) to derive actionable insights.
• Identify growth opportunities on managed channels and beyond.
• Design robust tests for improvement and innovation.
• Own projects related to tool adoption and feature implementation (e.g., Search Ads360 functionalities, process automation).
• Liaise with marketing teams and management, communicating performance, initiatives, and recommendations.

Requirements

• +5 years of relevant experience (agency-side / SaaS appreciated).
• Fluency in English.
• Analytical and data-driven skills, adept at drawing actionable insights.
• Good project management skills.
• Expert level in Excel, Google Ads, and working experience with Google Analytics and Feeds management tools.
• Team player, driven, and self-motivated with a desire to learn.

Nice to have

• Other languages besides English.
• Scripting languages/SQL, and experience in setting up ads tracking.
• Experience working with GMPs.

Culture & Benefits

• Flexible working environment with 2 days home office per week and additional remote flexibility.
• Lunch vouchers available for each working day.
• International and multicultural teams across 10 offices in Europe.
• Highly inclusive working environment and diverse culture.
• Lifestyle benefits for physical/leisure activities, family support, and travel.
• Continuous learning and development programs.
• Health, Life & Disability Insurance fully covered by the company.
• Dedicated parental and caregiver leave policies (12 weeks fully paid).