Senior Manager, Marketing Automation Operations

TL;DR

Senior Manager, Marketing Automation Operations: Leading hirify.global's marketing automation operations and team, focusing on campaign personalization and data accuracy. Focus on optimizing the Marketo platform, building scalable campaign architecture, and improving data normalization and quality.

Location: Hybrid working model that requires you to be in the Plano office on Monday, Tuesday, and Thursday

Company

hirify.global is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy.

What you will do

• Act as the primary Marketo administrator, overseeing configuration, governance, and system health.
• Build and maintain scalable campaign architecture, including program templates and channel setups.
• Leverage the Marketo platform to design and deliver personalized end-to-end journeys for prospects and customers.
• Improve and manage the campaign request intake process to ensure clarity and prioritization.
• Lead the operational buildout, QA, and launch of marketing campaigns, improving intake processes and resource allocation.
• Provide leadership and coaching to the campaign operations team, including hiring, onboarding, and training.

Requirements

• Undergraduate degree in marketing, business administration, or a related field, or equivalent experience.
• 8+ years of experience in marketing automation operations or related experience.
• Deep expertise with Marketo Engage required, including Marketo Certified Expert (MCE) status.
• 2+ years of experience leading a marketing operations team.
• Strong experience with marketing automation and CRM platforms; Marketo required; expertise with Salesforce campaign object and reporting preferred.
• Experience building and managing scalable Marketo programs and folder structures.

Nice to have

• Experience with JavaScript or Velocity Script helpful but not required.

Culture & Benefits

• Competitive salary and stock options.
• Matching 401K.
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
• 15 days of PTO.
• Subsidized lunch on office days.
• Phone/internet allowance.
• Regular company-wide social events.