Marketing Manager, Customer Engagement

TL;DR

Marketing Manager, Customer Engagement: Developing and executing multi-channel marketing campaigns to increase customer engagement, loyalty, and lifetime value with an accent on data-driven lifecycle campaigns and customer advocacy programs. Focus on analyzing campaign performance using CRM and marketing automation tools, and coordinating promotional events.

Location: Onsite in Fairfax, VA, USA

Company

hirify.global is a high-energy, forward-thinking company committed to creating an empowering workplace while delivering a best-in-class product and a supportive community for its customers.

What you will do

• Develop and implement customer marketing plans aligned with business goals and the customer lifecycle.
• Build new, data-driven lifecycle/drip campaigns for lead nurture, on-boarding, re-engagement, and upsell.
• Manage customer engagement and advocacy through programs like referrals, testimonials, and case studies.
• Develop customer-focused content (user guides, newsletters, brochures) and ensure sales and customer success teams have access.
• Own customer communications calendar, designing multi-channel (email, in-product, web, SMS, social) campaigns and promotions.
• Analyze customer data and campaign performance using CRM and marketing automation tools.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in customer marketing or related roles, preferably in B2B or SaaS.
• Demonstrated success in campaigns driving customer engagement and advocacy.
• Strong communication, interpersonal, and analytical skills.
• Expertise with marketing automation and CRM systems, including HubSpot.
• Strong project management skills with careful attention to detail.

Nice to have

• Experience at a start up.

Culture & Benefits

• Opportunity to join a fast-growing, innovative tech company with startup energy.
• Chance to make a meaningful impact in fitness, children’s education, and other membership-based industries.
• Competitive salary, bonus program, and benefits commensurate with experience.
• Health insurance, 401k, paid time off, and sick leave.
• Company values include trustworthiness, getting stuff done, high quality work, and dependability.

Hiring process

• Initial conversation with HR team.
• Virtual interview with potential manager.
• Final on-site interview with a case study presentation.