Performance Marketing Manager

TL;DR

Performance Marketing Manager (B2B Tech): Leading paid media and digital acquisition strategy to drive marketing qualified leads and pipeline globally with an accent on channel and campaign level budgets, forecasts, and ROI. Focus on overseeing and supporting search engine marketing and other paid channel campaigns, developing testing roadmaps, and optimizing performance towards KPIs like CPL, AOV, and ROAS.

Location: Hybrid, Mississauga, ON, Canada

Company

hirify.global is an industry-leading company committed to delivering best-in-class mobile and IoT device management solutions, fostering a culture of personal growth and continuous innovation.

What you will do

• Lead the paid media and performance marketing function, including managing digital specialists.
• Own strategy, planning, and execution of paid digital programs to drive MQLs and pipeline globally.
• Manage channel and campaign budgets, forecasts, and pacing to align with targets and ROI.
• Oversee and support the build, launch, and optimization of SEM and other paid channels (paid social, display, YouTube).
• Monitor paid digital marketing activities, optimize toward KPIs, and provide clear reporting to stakeholders.
• Partner with Web Team to ensure accurate tracking and attribution and collaborate with regional teams to improve lead quality.

Requirements

• Previous experience in digital marketing with demonstrable results in driving leads and revenue, ideally in B2B tech.
• 7+ years of progressive experience in digital marketing, including at least 2 years in a people management role.
• Advanced experience setting up, managing, and optimizing campaigns on Google Ads or other major search platforms.
• Solid understanding and practical experience with retargeting, custom audiences, tags, pixels, and cookies.
• Demonstrated experience driving conversions through digital marketing campaigns, especially SEM, with a strong focus on measurable outcomes and ROI.
• Experience with CRM and marketing automation platforms (Salesforce, Pardot, HubSpot) and Google Analytics/Microsoft Excel skills.
• English: B2 required.

Nice to have

• Experience running global campaigns, including working with regional teams or local agencies.
• Experience with additional paid platforms such as LinkedIn Ads and programmatic display.
• Persuasive ad copywriting skills and experience collaborating with creative teams.

Culture & Benefits

• Culture emphasizing personal growth, continuous innovation, and fun.
• Opportunity to work with leading-edge technologies and take on complex projects.
• Highly collaborative and agile teams.
• Global reach with partners including leading tech giants.

Hiring process

• hirify.global uses AI tools to support recruitment (resume review, screening, interview questions).
• Final hiring decisions are made by people.
• Commitment to accessible employment practices and accommodation during recruitment.