Performance Marketing Manager

TL;DR

Performance Marketing Manager: Leading the paid media and digital acquisition strategy for a mobile and IoT device management solutions company with an accent on driving high-quality leads and business growth globally. Focus on optimizing campaigns on major digital platforms, managing channel and campaign budgets, and improving lead quality through collaboration with sales teams.

Location: Mississauga, ON (Hybrid)

Company

hirify.global is committed to delivering best-in-class mobile and IoT device management solutions, growing through an entrepreneurial culture and leadership to an industry-leading position.

What you will do

• Lead the paid media and performance marketing function, including managing digital specialists.
• Own the strategy, planning, and execution of paid digital programs to drive marketing qualified leads and pipeline globally.
• Manage channel and campaign-level budgets, forecasts, and pacing, ensuring spend aligns with targets and ROI.
• Oversee and support the build, launch, and optimization of search engine marketing campaigns (primarily Google Ads) and other paid channels (paid social, display, YouTube).
• Regularly monitor all paid digital marketing activities, optimize toward agreed KPIs (CPL, AOV, ROAS), and provide clear reporting and insight to stakeholders.
• Partner with the Web Team to ensure accurate tracking and attribution, and work with Sales to continuously improve lead quality and close rates.

Requirements

• Previous experience in digital marketing with demonstrable results in driving leads and revenue, ideally in a B2B technology environment.
• 7+ years of progressive experience in digital marketing, including at least 2 years in a people management role leading digital or performance marketing teams.
• Advanced experience setting up, managing, and optimizing campaigns on Google Ads or other major search platforms.
• Solid understanding and practical experience with retargeting, custom audiences, tags, pixels, and cookies.
• Demonstrated experience driving conversions through digital marketing campaigns, especially SEM, with a strong focus on measurable outcomes and ROI.
• Experience working with CRM and marketing automation platforms such as Salesforce, Pardot, or HubSpot to track, manage, and report on leads.
• Average to advanced skills in Google Analytics and Microsoft Excel for reporting and analysis.
• Google Ads and Analytics certifications and other relevant platform certifications.

Nice to have

• Experience running global campaigns, including working with regional teams or local agencies and managing translation or localization.
• Experience with additional paid platforms such as LinkedIn Ads and programmatic display.
• Persuasive ad copywriting skills and experience briefing or collaborating with creative teams.

Culture & Benefits

• A company culture that emphasizes personal growth, continuous innovation, and fun.
• A fast-paced environment with a global reach that encourages employees to make their mark.
• Opportunity to work with leading-edge technologies and take on complex, interesting projects as part of highly collaborative and agile teams.
• Work alongside hirify.global’s partners, including leading tech giants, to stay on the cusp of emerging technologies.
• Commitment to providing accessible employment practices and accommodations in compliance with Human Rights Code and AODA.

Hiring process

• hirify.global uses AI tools to support parts of the recruitment process, such as reviewing resumes, screening qualifications, and creating interview questions.
• Final hiring decisions are made by people, not automation.