TL;DR
Senior Industry Marketing Campaigns Manager (AI/Data): Plans and executes integrated, industry-focused marketing programs that drive pipeline growth, market expansion, and account penetration across EMEA. Focus on coordinating cross-functional teams, optimizing campaign performance through data analysis, and developing scalable frameworks for industry marketing.
Location: London, United Kingdom
Company
hirify.global is a data and AI company that provides the Data Intelligence Platform to over 10,000 organizations worldwide, including over 50% of the Fortune 500.
What you will do
- Build and execute integrated, industry-led campaigns aligned to EMEA pipeline and revenue goals.
- Coordinate and execute integrated marketing activities including content, webinars, emails, events, thought leadership, and paid digital.
- Optimise performance by increasing key asset conversion metrics through diverse promotion strategies.
- Collaborate with global and regional teams to localise and activate global industry campaigns for EMEA markets.
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps and working with the Sales development team.
- Develop repeatable frameworks and best practices for industry marketing that can be scaled across regions.
Requirements
- Strong B2B marketing experience in the tech sector, with a track record of running industry, vertical, or ABM marketing campaigns.
- Strong project management skills to effectively deliver complex programs working across multiple teams.
- Ability to decipher data and build presentations around regular reporting that illustrate program performance and insights.
- Strong interpersonal and communication skills to build collaborative relationships and create alignment with team members and cross-functional teams.
- Autonomous and self-determined, able to balance multiple projects and timelines with excellent attention to detail.
Culture & Benefits
- Comprehensive benefits and perks are provided.
- Commitment to fostering a diverse and inclusive culture where everyone can excel.
- Opportunity to work at a leading data and AI company founded by the creators of Lakehouse, Apache Spark, Delta Lake, and MLflow.
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