Demand Gen Effectiveness Manager

TL;DR

Demand Gen Effectiveness Manager: Planning, executing, and optimizing demand generation activities to drive pipeline and business growth with an accent on campaign effectiveness, agency/partner relationship management, and data-driven insights. Focus on maximising conversion and ROI, scaling growth, and ensuring marketing investments deliver measurable results.

Location: Hybrid (UK Wide, with offices in London, Birmingham, Manchester, Bristol)

Company

hirify.global is a global leader for secure connectivity and collaboration platforms, with over 175 years of heritage, serving 1.2 million business customers internationally.

What you will do

• Plan and execute multi-channel demand generation campaigns to drive pipeline and business growth.
• Oversee campaign effectiveness, optimising performance and ROI using data and analytics.
• Manage agency and partner relationships, ensuring alignment with strategic goals.
• Collaborate across performance and acquisition channels to maximise conversion and funnel outcomes.
• Track, analyse, and report on key metrics, recommending improvements for future campaigns.
• Support testing and innovation in demand generation, adopting new approaches and technologies.

Requirements

• Location: Hybrid (UK Wide, with offices in London, Birmingham, Manchester, Bristol)
• Proven experience planning and executing multi-channel demand generation campaigns.
• Demonstrated success in managing agency and partner relationships to drive performance.
• Hands-on involvement in analysing campaign data and optimising for ROI and conversion.
• Strong analytical skills for interpreting campaign data and performance metrics.
• Excellent stakeholder management and communication abilities.
• Project management skills to oversee campaign execution and optimisation.

Culture & Benefits

• Flexible working arrangements, including job share partnerships and reduced hours.
• Commitment to building a diverse, inclusive, and authentic workplace where everyone can be their best.
• Opportunities for growth and innovation within an organisation that values difference.
• Provision of reasonable adjustments for the selection process.
• Focus on leading inclusively, owning outcomes, delivering for the customer, commercial savvy, and growth mindset.
• Part of a team that champions digital inclusion and equips people, businesses, and communities with digital skills.