Product Marketing Manager

TL;DR

Product Marketing Manager: Driving marketing strategy for a portfolio of products, connecting global product and revenue teams, and transforming complex technical information into compelling positioning for target audiences. With an accent on developing and executing dynamic product marketing strategies, leading go-to-market initiatives, and conducting in-depth market research. Focus on crafting clear and impactful product positioning and messaging, collaborating across cross-functional teams, and driving product adoption, usage, and customer retention.

Location: Office-based working environment, work from our Vancouver, Canada or Christchurch, New Zealand office two or more days per week.

Company

hirify.global helps organizations understand the underground, giving them confidence to make better decisions faster, by building world-leading technology at the forefront of Earth sciences.

What you will do

• Develop and execute dynamic product marketing strategies, and lead go-to-market strategies and product launches.
• Conduct in-depth customer, competitor, and market research to inform marketing strategies.
• Collaborate across global product, design, and customer experience teams to ensure alignment and cohesive execution.
• Craft clear and impactful product positioning and messaging, and enable internal teams with consistent communication.
• Create engaging content for external and internal audiences, including solution briefs, white papers, and sales playbooks.
• Contribute to product naming and commercialization decisions, and implement strategies to drive product adoption, usage, and customer retention.

Requirements

• 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.
• A degree in business, geosciences, engineering, or a related field.
• Proven expertise in developing global campaign content and a strong understanding of B2B buyer personas and customer journeys.
• Excellent written and verbal communication skills.
• Strong project management skills to oversee marketing campaigns and product launches.
• Ability to analyze customer and product insights for data-driven decisions, with creative and strategic thinking.
• Strong interpersonal skills to collaborate with cross-functional teams and build rapport with senior leaders.

Culture & Benefits

• Work in a community of collaborative innovators with insatiable curiosity and a passion to make a difference.
• Our culture encourages finding better ways, thinking customer, collaborating enthusiastically, exceeding expectations, and taking ownership.
• Access to offices all over the world with amenities like barista-crafted coffee, games, and regular team events.
• Competitive salary, flexible working, a paid day each year to volunteer, and an employee share purchase plan.
• Rewards & recognition program, continuous learning and career growth opportunities, internal engagement events.
• Culture & wellbeing program and personal support resources.