Product Marketing & Strategy Director (AI, SaaS)

TL;DR

Product Marketing & Strategy Director (AI, SaaS): Own and lead Vena's product marketing and go-to-market strategy, ensuring successful marketing integration and growth of their expanding portfolio. Focus on defining product positioning, messaging, and value propositions for finance and operations leaders, driving pipeline and adoption through strategic partnerships and data-driven optimization.

Location: Remote from Canada or USA, with an option to work onsite/hybrid in Toronto.

Compensation: $196,350 - $265,650 USD / year

Company

hirify.global is a SaaS company headquartered in Toronto with a global reach, helping finance teams plan and grow using tools like Excel.

What you will do

• Own and lead the product marketing and GTM strategy across platforms.
• Define and evolve product positioning, messaging, and value propositions.
• Collaborate on product launches and feature releases to drive awareness, adoption, and retention.
• Lead marketing integration of platforms including narrative alignment and GTM planning.
• Use data and insights to measure GTM and growth performance and identify optimization opportunities.
• Drive experimentation with AI and automation to improve marketing efficiency, personalization, and speed to market.

Requirements

• 8+ years of experience in SaaS marketing, including marketing solutions within the Microsoft ecosystem, CPM, PowerBI, and analytics or planning platforms.
• Strong ability to translate complex, technical products into clear and compelling customer value.
• Demonstrated experience partnering with Product, Sales, and Revenue leadership.
• Strong analytical and data-driven mindset, with experience owning pipeline, growth, and performance metrics.
• Excellent executive communication, storytelling, and stakeholder influence skills.
• Comfortable operating in a fast-paced, scaling, and evolving SaaS environment.

Nice to have

• Interest in AI and willingness to explore AI-driven solutions to enhance performance and drive efficiencies.

Culture & Benefits

• Competitive and comprehensive total rewards packages, including an Employee Stock Option Program, Retirement Savings, and 401k Matching.
• Education subsidies, professional development programs, and learning opportunities.
• Great health & dental plans, wellness sessions, Employee Assistance Program (EAP), and a free Headspace subscription.
• Global reach with offices in Toronto, London, and Indore, and team members across the United States, EMEA, and beyond.
• Generous leave options for vacation, wellness, personal time, parental support, and volunteering.
• Flexible work culture supporting different ways of working, including hybrid, in-office, or remote arrangements.
• A culture of curiosity, innovation, and responsible use of AI, empowering team members to explore and apply AI best practices.