Manager, CRM (Fashion E-commerce)

TL;DR

Manager, CRM (Fashion E-commerce): Designing and overseeing high-impact member growth strategies and omnichannel activations to maximize Member Lifetime Value for a global fashion brand with an accent on personalized lifecycle journeys and loyalty initiatives. Focus on leveraging data-driven insights to optimize campaigns and evolving segmentation strategy for a fashion-forward audience.

Location: Must be based in the Netherlands, with a flexible hybrid work schedule in Amsterdam.

Company

hirify.global is a global lifestyle brand focusing on accessible luxury fashion, part of PVH Corp., known for its iconic CALVIN KLEIN and hirify.global brands.

What you will do

• Develop and lead member growth strategies to acquire, engage, and retain customers, focusing on increasing frequency, spend, and lifetime value.
• Architect and optimize automated lifecycle journeys, from onboarding to win-back programs, ensuring personalization and timely communication.
• Partner with cross-functional agile pods (Product, Data, Creative, and Tech) to implement marketing playbooks for EU-wide or global activations.
• Analyze member behavior and campaign performance to identify growth opportunities, presenting actionable insights to guide investment.
• Evolve the segmentation strategy to deliver personalized loyalty experiences and rewards that resonate with a fashion-forward audience.

Requirements

• 5+ years of experience in CRM or Lifecycle Marketing, ideally within fashion retail or high-growth e-commerce.
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related discipline.
• Proven track record of building membership value through automated campaigns and loyalty initiatives.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Hands-on experience with CRM/CDP platforms (e.g., Salesforce, Braze, Emarsys) and analytics tools.
• Experience working in agile or pod environments, with the ability to influence cross-functional stakeholders.
• Fluency in English (written and spoken) required.

Nice to have

• A "test-and-learn" attitude with a deep interest in consumer trends and innovation.

Culture & Benefits

• A company culture that fosters development, offering training and learning opportunities through PVH University.
• An international environment which respects diversity, equality, and individuality.
• A monthly home-office budget and a smart work program for flexible working from home in the Netherlands.
• Exclusive onsite gym and fitness classes, meditation studio, in-house physio, and access to nutritional and wellbeing programs at the Amsterdam campus.
• Extensive food and beverage offerings, a top-notch restaurant, barista coffee bars, a sky bar, and monthly social events on campus.
• Employee discounts on CALVIN KLEIN and hirify.global products.