Commercial Marketing Manager (Digital Products)

TL;DR

Commercial Marketing Manager (Digital Products): Driving the success of digital products by generating new sales leads, reengaging customers, and retaining accounts with an accent on developing and implementing multi-channel commercial marketing strategies. Focus on collaborating with sales teams, optimizing campaigns for MQLs, leveraging marketing automation, and leading a team of marketing executives.

Location: This role is based in our Amsterdam, Netherlands Office. In-person attendance is required three days a week or more, with flexibility to work from home or remotely for the remaining days.

Company

hirify.global, a division of Informa, creates global platforms for industries, organizing large-scale events and providing year-round online platforms for business and product showcases.

What you will do

• Design and execute a commercial marketing strategy to raise awareness and generate high-quality leads for the Digital Sales team.
• Partner with the Digital Sales team to understand business needs and create campaigns aligned with revenue goals.
• Design and deliver multi-channel campaigns across web, SEO, email, PPC, print, and telemarketing to drive Marketing Qualified Leads (MQLs).
• Develop and manage lead nurture campaigns and track effectiveness using Salesforce.
• Oversee data segmentation, collaborate with creatives, and monitor campaign performance for continuous optimization.
• Manage the commercial marketing budget, ensuring effective spend and reporting on ROI.
• Lead, guide, and develop a team of two Commercial Marketing Executives.

Requirements

• 3+ years of marketing experience, with a focus on B2B lead generation.
• Proven experience in managing and developing high-performing teams.
• Full fluency in English is required.
• Proficiency in Salesforce and knowledge of marketing automation and project management tools.
• Strong understanding of all digital channels and their metrics.
• Extensive experience in developing, maintaining, and delivering marketing strategies.
• Must be based in Amsterdam, Netherlands, and work in the office at least three days a week.

Nice to have

• Degree in marketing, advertising, communications, or a related field.
• Familiarity with working in an international, matrix organization.
• Experience with data segmentation tools (Treasure Data), CMS (Adobe Experience Manager), web analytics (Adobe Analytics), A/B testing (Adobe Target), and design tools (Photoshop, Figma).

Culture & Benefits

• Hybrid work model with in-person collaboration three days a week in the office.
• Opportunity to volunteer up to 4 days per year with charity match funding.
• Bespoke training, mentoring platforms, and access to LinkedIn Learning for career development.
• 24 days annual leave, plus a birthday leave day and flexible remote work for up to four weeks a year.
• ShareMatch scheme to become an Informa shareholder with free matching shares.
• Strong wellbeing support, including EAP assistance, mental health first aiders, and a healthy living subsidy.
• Monthly commuting and travel costs reimbursed.