Head of Performance Marketing (Proptech)

TL;DR

Head of Performance Marketing (Proptech): Developing and owning the overarching performance marketing strategy for a student rental platform group with an accent on efficient and predictable user acquisition across paid and organic channels. Focus on scaling demand generation, implementing advanced attribution models, and driving automation and personalization.

Location: Hybrid in Rotterdam, Netherlands (2 office days per week, remote for up to 2 months per year)

Company

hirify.global is Europe’s largest student rental platform, simplifying the rental journey across multiple brands.

What you will do

• Develop and own the overarching performance marketing strategy for the hirify.global Group across all brands.
• Lead the strategy and execution of a multi-million euro performance marketing budget across paid and organic channels.
• Build, lead, and mentor a high-performing performance marketing team.
• Direct the group's organic growth strategy by owning the global SEO roadmap.
• Champion a sophisticated analytics framework, implementing advanced attribution models.
• Drive automation, creative testing, and personalization at scale, identifying and scaling new acquisition channels.

Requirements

• 7+ years of experience in performance marketing or growth, with at least 3+ years in a leadership role.
• Proficiency in major paid platforms (Google Ads, Meta Ads) with a proven track record in B2C or marketplace environments.
• Deeply technical and hands-on, able to set up conversion tracking, debug pixels, write SQL queries, and build attribution models.
• Strong analytical mindset and communication skills.
• Leadership experience managing high-performing teams, fostering a data-driven culture.
• Ability to thrive in a fast-paced, high-growth environment.

Nice to have

• Prior experience in a two-sided marketplace.
• Curiosity about the latest trends in AI, automation, and performance tools.

Culture & Benefits

• Unlimited paid holidays (minimum-based).
• Hybrid working policy with 2 office days in Rotterdam.
• Flexibility to work remotely for up to 2 months per year.
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including a laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Diverse international community (46+ nationalities) and pet-friendly office.