Director, Global Customer Marketing (SaaS)

TL;DR

Director, Global Customer Marketing (SaaS): Leads strategy and execution of customer expansion initiatives across North America, EMEA, LATAM, and APAC, driving upsell, cross-sell, and adoption programs with an accent on maximizing customer lifetime value and strengthening retention. Focus on building scalable global frameworks, enabling regional execution, and leveraging data-driven programs for measurable revenue impact.

Location: Remote within the USA, residing in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, & WA. Cannot be hired within the city limits of Chicago. Preference given to candidates based in Austin, TX or those willing to relocate unassisted to Austin and work in-office 2 days per week. This position is not eligible for Visa sponsorship.

Salary: $150,000 to $180,000 per year

Company

hirify.global automates the hardest parts of IT to deliver visibility, security, and control over all endpoints for more than 30,000 customers.

What you will do

• Design, lead, and scale global strategies with measurable goals for cross-sell, upsell, and retention.
• Build and lead a global team, coaching regional leaders to execute programs that drive customer growth.
• Drive alignment and coordination with Customer Success, Advocacy, Sales, Product, and Community teams.
• Lead customer research initiatives and define/report on expansion pipeline, retention, and product adoption.
• Build a global customer lifecycle framework from onboarding through expansion, renewal, and advocacy.
• Lead customer participation in events and support regional teams in delivering localized experiences.

Requirements

• 7+ years of B2B SaaS customer marketing experience with a proven record driving upsell, cross-sell, retention, and global expansion.
• Expertise in customer lifecycle management and retention programs across multiple regions.
• Advanced analytical skills with hands-on experience using CRM, marketing automation, product analytics, and BI platforms (Salesforce, Pardot, Tableau, Power BI, 6sense, Pendo).
• Leadership experience building and managing teams while influencing across Customer Success, Sales, Product, and Advocacy.
• Exceptional communication skills with the ability to engage customers, collaborate across functions, and present effectively to executives.
• Industry experience in IT, MSP, cybersecurity, or endpoint management required.
• Must be located in the USA, residing in one of the specified states.
• Not eligible for Visa sponsorship.
• Cannot be hired within the city limits of Chicago.

Culture & Benefits

• Collaborative, kind, and curious community.
• Flexible full-time hybrid remote work model.
• Comprehensive benefits package including medical, dental, and vision insurance.
• 401(k) retirement plan.
• Unlimited Paid Time Off (PTO).
• Opportunities for growth and advancement.