Senior Manager, Lifecycle & Customer Marketing

TL;DR

Senior Manager, Lifecycle & Customer Marketing: Defining and leading Temporal’s lifecycle marketing strategy across acquisition nurturing, self-serve onboarding, and customer engagement with an accent on email automation and data-driven optimization. Focus on building and scaling a high-performing marketing team, establishing experimentation frameworks, and translating analytics insights into actionable recommendations for business growth.

Location: Remote (United States)

Salary: $165,000–$210,000

Company

Temporal is an open-source programming model company dedicated to simplifying code, enhancing application reliability, and empowering developers to deliver features faster.

What you will do

• Define and lead lifecycle marketing strategy, covering acquisition, onboarding, engagement, and event attendance.
• Partner with cross-functional teams (Marketing, Sales, Product, CS) to align marketing efforts with business goals.
• Design scalable, personalized lifecycle journeys leveraging behavioral and CRM data.
• Own execution and optimization of email campaigns using Marketo and manage contact data with Salesforce and Segment.
• Build and scale a lifecycle and customer marketing team, including hiring, mentoring, and developing direct reports.
• Define KPIs and dashboards to quantify impact across lifecycle stages and report insights to leadership.

Requirements

• 7+ years of lifecycle or customer marketing experience in B2B SaaS or technology, with a strong focus on email and automation.
• Experience with product-led growth organizations and optimizing digital onboarding experiences.
• Proven success building and leading a team, scaling programs, and defining marketing operations and processes.
• Deep proficiency with Marketo (or equivalent enterprise automation), Salesforce CRM, and customer data integration (Segment or CDP).
• Strong analytical fluency; comfortable with analytics tools (e.g., Amplitude) for funnel and cohort analysis, establishing dashboards, and driving insights.
• Excellent communication with strong collaboration skills to influence cross-functional partners.

Nice to have

• Familiarity with event marketing (virtual and in-person) and strategies to drive attendance and engagement.

Culture & Benefits

• Impactful work at the intersection of open-source and enterprise software.
• Opportunity to shape and scale a core growth function and team at an early stage.
• Competitive compensation and equity, flexible work environment, and world-class colleagues.
• Unlimited PTO, 12 Holidays + 2 Floating Holidays for US employees.
• 100% Premiums Coverage for Medical, Dental, and Vision for US employees.
• Empower 401K Plan for US employees.
• Additional perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, Professional Memberships, WFH Meals, and Internet Stipend.
• Calm App Subscription for Mental Health & Wellness.