Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Building and scaling data-driven customer journeys across multiple channels to activate, engage, and retain customers with an accent on end-to-end campaign execution and rigorous experimentation. Focus on developing segmentation frameworks, optimizing conversion and retention, and collaborating cross-functionally to improve LTV.

Location: Remote from anywhere in the world

Company

hirify.global is a digital finance company focused on making financial inclusion simple and human for people and small businesses in Nigeria.

What you will do

• Own multi-channel lifecycle programs (email, push, SMS, WhatsApp, in-app) from onboarding to win-back.
• Develop segmentation frameworks and trigger-based journeys for personalized customer experiences.
• Build and operate customer journeys, data requirements, QA, and governance in Customer.io or similar platforms.
• Run experimentation programs (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and ROI.
• Measure and report performance metrics like cohort retention, funnel conversion, and attribution.
• Collaborate with Product, Data, and Growth teams to align messaging and data quality.

Requirements

• 2+ years of experience in Lifecycle, CRM, Retention, or Growth Marketing (fintech or financial services experience is a plus).
• Proven hands-on experience with Customer.io or comparable platforms (Braze, Iterable, Klaviyo).
• Strong analytical skills, including data segmentation, basic analysis, and understanding attribution, with familiarity in BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
• Excellent written English with strong copywriting and editorial abilities.
• Solid project management, stakeholder communication, and cross-functional collaboration skills.

Nice to have

• Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
• Knowledge of experiment design and statistical interpretation.
• Familiarity with attribution tools (e.g., AppsFlyer).
• Understanding of the Nigerian consumer landscape.

Culture & Benefits

• Remote work from anywhere in the world.
• Performance bonuses, paid vacations, day-offs, and a personal development plan.
• Ownership of a core growth lever within a collaborative, data-driven team.
• Access to a modern marketing technology stack and support from Product, Data, and Design teams.
• Opportunity to shape the future of fintech in Nigeria with products impacting millions.
• Flexible, fast-paced work environment with a diverse and inclusive team.