Associate Director of Lifecycle Marketing

TL;DR

Associate Director of Lifecycle Marketing: Leading strategies to drive engagement, retention, revenue growth, and member quality across a portfolio of apps with an accent on lifecycle strategy, audience segmentation, and experimentation. Focus on orchestrating CRM communications, optimizing member journeys, and delivering measurable business outcomes through data-informed approaches.

Location: Hybrid, based in either Austin, TX or New York, NY, USA.

Salary: $140,000–$175,000 a year

Company

hirify.global Inc. is the parent company of hirify.global Date, BFF, and Badoo, focused on building healthy and equitable relationships through kind connections via a portfolio of apps.

What you will do

• Own end-to-end member communications, orchestrating messaging across CRM, in-app, push, and owned channels.
• Design and manage member journeys with intelligent prioritization and decisioning frameworks.
• Lead lifecycle experimentation roadmap to identify high-impact levers across onboarding, reactivation, and loyalty.
• Develop full-funnel campaign strategies to improve member quality, engagement, retention, and revenue.
• Oversee development and launch of personalized lifecycle campaigns across multiple channels.
• Partner with Product, Revenue, Engineering, and BI to align on strategy and execution plans.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, product marketing, or growth roles within a consumer technology or subscription-based business.
• Deep expertise in CRM orchestration and lifecycle marketing with a proven track record of improving member retention, engagement, and revenue.
• Hands-on experience with marketing automation and orchestration platforms (e.g., Braze) and customer data platforms (e.g., Hightouch).
• Demonstrated ability to design and manage multi-channel member journeys with sophisticated decisioning logic.
• Strong cross-functional collaboration and communication skills with organizational leadership.
• Strategic thinker able to move from high-level vision to tactical execution.

Culture & Benefits

• Member-first mindset focused on helping people connect and driving sustainable business growth.
• Data-informed approach to messaging, lifecycle strategy, and revenue optimization.
• Comfort operating in a fast-paced, evolving environment with shifting priorities.
• Passion for making online connection more intentional.
• Systems-oriented approach to communications prioritizing orchestration.
• Equal opportunity employer encouraging diverse applicants.
• AI tools used to support recruitment process, but all hiring decisions are made by people.