Lifecycle Marketing Manager (Growth & Product Experience)

TL;DR

Lifecycle Marketing Manager (Growth & Product Experience): Building and optimizing user engagement and conversion for a B2B marketplace with an accent on lifecycle automation, CRM strategy, and product experience optimization. Focus on orchestrating multi-channel communication, driving conversion rates through A/B testing, and enhancing personalization logic for power user growth.

Location: Hybrid in Germany (approx. 50% office presence)

Company

hirify.global is transforming from a search directory into a high-frequency B2B marketplace, aiming to become a European champion.

What you will do

• Architect and build automated triggers to reactivate dormant users based on behavioral data.
• Drive daily user engagement through high-value push notifications and other channels.
• Leverage data for advanced B2B segmentation and create distinct user journeys.
• Manage email, SMS, in-app notifications, and WhatsApp to nurture users effectively.
• Own the visitor-to-RFQ funnel, optimizing conversion through A/B testing RFQ forms and landing pages.
• Collaborate with Engineering to implement personalization logic across the platform.
• Drive adoption of retention-focused product features like Favorites and Comparison Tables.

Requirements

• 4+ years of experience in Lifecycle Marketing, CRM, or Growth Product Management.
• Strong background in B2B marketplace or e-commerce is a plus.
• Deep proficiency in marketing automation platforms (SendGrid, Braze, Iterable, Customer.io, Marketo, Salesforce Marketing Cloud, or similar).
• Experience with analytics tools (GA4, Tableau) and CRO tools (Hotjar, or similar).
• Understanding of wireframing and user flows.
• Fluency in English is required.
• Ability to work hybrid in Germany (approx. 50% office presence).

Culture & Benefits

• Opportunity to actively shape the future of online B2B business.
• Enjoy a dynamic start-up culture within an established company with flat hierarchies and a great team spirit.
• Agile and supportive environment where success is a team effort.
• Benefit from fitness cooperation with Urban Sports Club across Germany.
• Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours.
• Promote professional and personal skills with individual training opportunities (e.g., hirify.global Online-Academy & Trainings).
• Take advantage of a “Workation” offer to work from different locations.