Director, Paid Media (Marketing)

TL;DR

Director, Paid Media (Marketing): Leading paid acquisition strategy and execution across US and International markets with an accent on driving efficient customer acquisition and measurable growth. Focus on managing multi-channel campaigns, optimizing budget allocation, and building high-performing teams.

Location: Remote (US) or Boston, MA

Salary: $151,200 - $189,000 USD

Company

hirify.global is a product company providing online marketing tools to small businesses, entrepreneurs, and non-profits.

What you will do

• Own paid media strategy and investment governance across US and International markets.
• Translate growth priorities into channel plans, budget allocation, forecasting, and pacing guardrails.
• Partner with cross-functional teams (Brand, Creative, SEO, Analytics) to ensure integrated paid plans.
• Lead weekly and monthly performance reviews, learning cycles, and trade-off resolutions.
• Lead and develop channel owners (SEM, Paid Social, Display, TV) and manage agency collaborations.
• Provide hands-on leadership to troubleshoot pacing, diagnose performance, and unblock execution when required.

Requirements

• 10+ years in paid media / performance marketing with direct accountability for acquisition outcomes.
• Multi-channel ownership across paid search, paid social, video, and familiarity with offline measurement concepts.
• Strong commercial judgment on pacing and scaling.
• Exceptional communication and stakeholder influence in a matrixed environment.
• Proven people leadership and coaching capability.

Nice to have

• Experience operating across multiple markets and localization contexts.
• Experience managing blended in-house plus agency delivery models.
• Experience in B2B SaaS or subscription, ideally serving SMB audiences.

Culture & Benefits

• Culture of diversity and inclusion with programs for education and community.
• Opportunities for career growth through stretch assignments and professional development.
• Generous paid time off policy.
• Competitive benefits package supporting health and well-being.
• Hybrid work model combining remote convenience with office collaboration opportunities.