Senior Marketing Strategist (Fintech)

TL;DR

Senior Marketing Strategist (Fintech): Shaping product success by driving strategic marketing initiatives, defining product positioning, messaging, and Go-to-Market strategies, and ensuring alignment across Product and Creative teams. Focus on leveraging customer insights, competitive analysis, and performance data to refine messaging and optimize acquisition/retention.

Location: This role is hybrid with expectation of working from our Mountain View office at least 2 days per week.

Salary: $164,000–$200,500 + equity + benefits

Company

hirify.global is a pioneer in earned wage access, providing real-time financial flexibility and growing fast with world-class funding partners.

What you will do

• Act as the lead marketer for a business unit/product, shaping the marketing vision and strategy.
• Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning.
• Develop and refine marketing messaging that resonates with target audiences across all customer touchpoints.
• Manage the full marketing lifecycle from product development and launch to growth and expansion.
• Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
• Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.

Requirements

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
• Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
• Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
• Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
• Strategic mindset with the ability to think long-term while executing with precision.
• Strong analytical skills, comfortable working with data, running experiments, and using insights to inform decisions.

Nice to have

• Experience in fintech-card, banking, or payments verticals.

Culture & Benefits

• Work in a diverse team with a strong culture of belonging.
• hirify.global does not unlawfully discriminate based on protected characteristics.
• hirify.global is an E-Verify participant.