Paid Search And Youtube Specialist

TL;DR

Paid Search and YouTube Specialist: Strategically and operationally managing the Paid Search Channel within hirify.global’s in-house media team with an accent on executing campaigns, optimizing performance, and leveraging data. Focus on implementing high-level search strategy, improving operational effectiveness, and ensuring media quality through A/B testing.

Location: London, United Kingdom (Hybrid - 2-3 days in office, 8 days per month)

Company

hirify.global is building a reliable network across the UK, expanding connectivity and digital infrastructure to empower communities and drive progress.

What you will do

• Take full strategic and operational accountability of the Paid Search Channel within the Biddable Media team.
• Execute campaigns to deliver against media and business KPIs, managing account tactics, reporting, and optimization.
• Work with direction from the Search Lead to implement high-level strategy.
• Responsible for executing testing plans and providing high-quality analysis.
• Harness 1st, 2nd, and 3rd party data sets to deliver effective segmentation and outcomes.
• Improve operational effectiveness, measured against ongoing process/capability auditing.

Requirements

• Relevant management experience in media industry (client, agency, or consultancy side) with a solid grounding in marketing.
• Hands-on and operational experience of search technology platforms (essential for Google Ads; advantageous for SA360, Marin, Kenshoo).
• Strong PPC knowledge including account and keyword strategies, Remarketing, KPIs, and related products (e.g., Google Shopping).
• Brand and performance planning experience, demonstrating knowledge in harnessing data and technology for accountable media outcomes.
• Good knowledge of analytics, tracking tag management/implementation (e.g., Adobe Analytics or Google Analytics).
• Good data management and analytical skills, preferably from performing large scale analysis on media spend and performance.

Nice to have

• Basic knowledge of SEO.
• Platform certifications (e.g., Google Search Ads, YouTube, GDN).

Culture & Benefits

• Hybrid working approach allows work both in the office and at home, with flexibility for in-office days.
• Commitment to inclusion and diversity, with a Disability Confident Employer scheme.
• Excellent pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work.
• Personalizable benefits package including discounts, vouchers, and a pension plan.
• Support for career development through learning tools and comprehensive parental leave policies.
• Part of a team that genuinely cares about colleagues, customers, and the future.