ABM & Demand Generation Manager (AI)

TL;DR

ABM & Demand Generation Manager (AI): Orchestrating an account-based marketing program and driving demand generation through paid advertising with an accent on strategic ABM execution across all tiers (1:1, 1:Few, 1:Many) and hands-on paid media management. Focus on optimising budget allocation, executing integrated campaigns, and leveraging AI agents for pipeline acceleration.

Location: Must be based in Portugal and comfortable working remotely in a distributed team.

Company

hirify.global is a travel technology company that transforms how travel businesses design and modify complex itineraries using its flagship platform, TripBuilder.

What you will do

• Own and execute ABM strategy, including account research, stakeholder mapping, and personalized outreach.
• Manage all paid advertising campaigns across LinkedIn, Google, and Microsoft Ads, optimizing budget and ROI.
• Design and implement multi-channel campaign orchestration, integrating paid ads with ABM.
• Manage and refine AI agents for lead qualification and pipeline acceleration.
• Drive review site optimization and activate intent data signals.
• Provide sales support, including lead routing, qualification, and competitive intelligence.

Requirements

• 4-6 years in B2B SaaS marketing with demonstrable ABM and paid advertising experience.
• Proven ABM expertise managing programmes across multiple tiers (1:1, 1:Few, 1:Many).
• Hands-on paid media experience with LinkedIn Ads, Google Ads, and Microsoft Ads.
• Expert-level proficiency with HubSpot (or similar CRM/marketing automation platform).
• Familiarity with AI tools.
• Fluent English (written and spoken).
• Must be based in Portugal.

Nice to have

• Experience in travel technology, SaaS, or B2B enterprise software.
• Background in sales development or SDR management.
• Familiarity with programmatic advertising.
• Previous experience in startup or scale-up environments.
• Understanding of AI agents and automation in sales/marketing.

Culture & Benefits

• Certified as a Great Place to Work.
• Dynamic work environment with a highly skilled, fun-loving team.
• Operate with a strategic, data-driven approach leveraging cutting-edge AI agents.
• Prioritize quality engagement and pipeline velocity over generic volume.
• Thrive in a small team environment with autonomy.
• Collaborative work with sales, content, and product teams.

Hiring process

• Initial screening call (30 minutes).
• Deep-dive interview with line manager (60 minutes).
• Take-home skills assessment (60-90 minutes).
• Final interview and skills assessment presentation (60 minutes).