Senior Advertising Strategist

TL;DR

Senior Advertising Strategist (Digital Advertising): Building and optimizing cross-channel advertising campaigns for B2B brands with an accent on multi-channel paid media plans and ABM campaign architecture. Focus on translating business objectives, analyzing results, and integrating advertising into holistic marketing strategies.

Location: Remote, hybrid, or in-office work arrangements based out of Burlington, VT headquarters. Team members are expected to work standard business hours aligned to Eastern Time.

Salary: Base salary plus an uncapped commission-based incentive structure tied to individual performance

Company

hirify.global is a HubSpot solutions company that stops at nothing to accomplish our mission: to help companies unlock meaningful growth, with a proven set of professional services, technology, and apps, and delivered by an elite team of action-oriented strategists and innovators.

What you will do

• Lead development of advertising strategy across Google (Search and Display), LinkedIn, Meta, and Bing, etc.
• Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies.
• Drive ABM campaign architecture using platforms such as 6Sense and RollWorks, including audience segmentation and performance evaluation.
• Analyze results using Google Analytics, HubSpot, and other reporting tools to drive recommendations.
• Serve as a strategic voice in client meetings and proactively identify opportunities for account growth.
• Partner with internal stakeholders to integrate advertising into holistic marketing and revenue strategies.

Requirements

• 3–5 years of experience in digital advertising strategy and execution.
• Advanced proficiency in Google Ads (Search, Display), LinkedIn, Meta, and Bing Ads.
• Experience with ABM platforms like 6Sense and RollWorks.
• Strong analytical skills with deep experience in Google Analytics, HubSpot, and reporting frameworks.
• Proficiency with UTM strategy, A/B testing, and campaign tracking in Google Tag Manager.
• Excellent communication skills across technical and non-technical audiences.

Culture & Benefits

• Medical, dental, and vision coverage.
• Employer-sponsored 401(k).
• Flexible vacation and sick time.
• Bonus eligibility and performance recognition programs.
• Paid parental leave.
• Life insurance and disability coverage.

Hiring process

• Initial Chat – A brief conversation with a recruiter to explore mutual fit.
• Hiring Manager Interview – A deeper discussion about your experience, goals, and alignment with the role.
• Panel Interview – Join a session with team members where we explore role-relevant scenarios or challenges in a collaborative setting.