Paid Digital Marketing Manager (HR Solutions)

TL;DR

Paid Digital Marketing Manager (AI): Owns and scales paid digital strategy for HR Solutions, focusing on aligning initiatives with business priorities and leveraging AI for optimization. Focus on developing high-performing paid media programs, using AI-driven tools for efficiency, and analyzing data to provide actionable insights for pipeline and revenue growth.

Location: Remote Canada

Company

hirify.global is a team of innovators building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions, serving over 20,000 global clients.

What you will do

• Develop and optimize paid digital programs across various channels (search, social, display, review platforms).
• Manage channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions.
• Translate product positioning and campaign strategy into high-performing paid media programs aligned to each stage of the buyer journey.
• Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools to improve efficiency and performance.
• Prepare and present performance insights, recommendations, and strategic readouts to senior marketing leadership and cross-functional stakeholders.
• Manage and optimize integrations between paid platforms, marketing automation, CRM, and analytics tools.

Requirements

• 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
• Hands-on experience managing paid search (Google/Bing) and paid social (LinkedIn required) campaigns.
• Strong understanding of full-funnel B2B demand models, lead lifecycle management, and revenue attribution.
• Experience using marketing automation platforms (Marketo, Pardot, HubSpot or similar) and CRM systems (Salesforce preferred).
• Proven ability to analyze data, identify insights, and translate performance data into optimization actions.
• Experience leveraging AI-driven features within ad platforms (e.g., automated bidding, audience expansion, responsive ads) and familiarity with AI-assisted tools.

Nice to have

• Experience with 6sense (significant plus).
• Experience marketing HR, payroll, compliance, or SaaS solutions.
• Familiarity with regulated or compliance-driven industries.

Culture & Benefits

• Competitive salary aligned to Canadian market benchmarks.
• Opportunity to build and scale AI-forward paid marketing programs in a high-growth HR technology portfolio.
• Collaborative, remote-first global culture with strong career development opportunities.
• Meaningful work helping organizations stay compliant, reduce risk, and better support their workforce.