Paid Digital Marketing Manager (HR Solutions)

TL;DR

Paid Digital Marketing Manager (HR Solutions): Owns and scales the paid digital strategy for hirify.global’s HR Solutions portfolio with an accent on driving qualified demand across the full funnel. Focus on data-driven, AI-enabled paid media programs aligned to pipeline and revenue goals.

Location: Remote Canada

Company

hirify.global builds world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions.

What you will do

• Develop, execute, and optimize paid digital programs across channels, including paid search, paid social, display, and retargeting.
• Own channel-level budgeting, forecasting, pacing, and performance optimization across multiple HR solutions and buyer personas.
• Leverage AI-powered bidding, audience targeting, creative testing, and optimization tools within paid platforms to improve efficiency and performance.
• Analyze campaign, channel, and cohort-level data to deliver actionable insights and recommendations to marketing and sales leadership.
• Manage and optimize integrations between paid platforms, marketing automation, CRM, and analytics tools.

Requirements

• 4–6 years of experience in paid digital marketing, performance marketing, or demand generation within a B2B SaaS or technology environment.
• Hands-on experience managing paid search (Google/Bing), paid social (LinkedIn required), display, and retargeting campaigns.
• Experience using marketing automation platforms (Marketo, Pardot, HubSpot or similar) and CRM systems (Salesforce preferred).
• Strong analytical mindset with experience using tools such as Google Analytics, Looker, Tableau, or similar BI platforms.

Nice to have

• Experience marketing HR, payroll, compliance, or SaaS solutions.
• Familiarity with regulated or compliance-driven industries.

Culture & Benefits

• Competitive salary aligned to Canadian market benchmarks.
• Opportunity to build and scale AI-forward paid marketing programs in a high-growth HR technology portfolio.
• Collaborative, remote-first global culture with strong career development opportunities.