Senior Product Marketing Manager (Fintech/AI)

TL;DR

Senior Product Marketing Manager (Fintech/AI): Owning product positioning, go-to-market strategy, and account-based marketing (ABM) enablement for hirify.global’s GenAI and SaaS services for financial professionals with an accent on translating complex technical capabilities into compelling narratives and driving adoption within strategic accounts. Focus on leading GTM planning, defining target audiences, and creating modular ABM assets for enterprise sales motions.

Location: Hybrid in Spain (Malaga/Madrid/Marbella area) with required European legal working status.

Company

hirify.global is a leading big data analytics provider for financial services, developing next-generation generative AI tools and SaaS services for the finance industry.

What you will do

• Own and evolve product positioning and value propositions for hirify.global’s GenAI and SaaS offerings.
• Lead go-to-market planning and execution for new product launches and feature releases.
• Define account-level narratives and create ABM assets to support enterprise sales and expansion strategies.
• Develop high-impact sales enablement assets and deliver product training to sales teams.
• Conduct market, customer, and competitive research to inform GTM strategy and product roadmap.
• Partner with Demand Generation to shape campaigns for pipeline creation and account expansion.

Requirements

• 7+ years of experience in Product Marketing within B2B SaaS, data, fintech, or enterprise technology.
• Proven experience supporting enterprise sales and complex buying committees, with strong understanding of account-based marketing (ABM) principles.
• Ability to translate highly technical concepts into compelling, outcome-oriented messaging.
• Experience collaborating cross-functionally with Product, Sales, Demand, and Customer Success teams.
• Strong written and verbal communication skills in English.
• Required European legal working status.

Nice to have

• Experience in financial services, data platforms, analytics, or AI infrastructure.
• Exposure to API-first products and technical buyer personas.
• Prior involvement in ABM programs (1:few or 1:many) at enterprise scale.

Culture & Benefits

• Join a rapidly growing company building AI that matters for business and finance.
• Competitive salary and continuous learning opportunities.
• Hybrid work arrangement: 3 days in the office, 2 days remote (post-onboarding).
• Shuttle bus available for Malaga, Fuengirola, La Riviera, and Estepona.
• Work in an international environment with over 29 nationalities and 24 languages spoken.