Growth Marketing Manager

TL;DR

Growth Marketing Manager (Paid Marketing): Creating and optimizing sales pipeline through paid channels for the North American market with an accent on SEM, paid social, and conversion funnel optimization. Focus on defining and executing marketing experiment roadmaps, improving lead follow-up, and scaling demand generation across new acquisition channels.

Location: Remote from Canada (inferred from company benefits like RRSP contribution matching and Ontario Holiday Calendar).

Company

hirify.global enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth.

What you will do

• Create and manage paid ad campaigns across search (Google Ads, Bing Ads) and social (LinkedIn, Facebook Ads) channels.
• Define, monitor, and optimize channel budgets for ROI-efficient lead generation in the US market.
• Optimize every step of the conversion funnel and execute marketing experiment roadmaps.
• Partner with US BDRs and sales to improve paid leads follow-up and increase conversion rates.
• Collaborate with the US marketing team (content, events, product marketing) on ambitious campaigns.
• Unlock new paid acquisition channels to scale demand generation in North America.

Requirements

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads).
• Minimum of 2 years of first-hand online campaign management experience.
• Data-focused with strong analytical skills to identify bottlenecks and create experiments.
• Autonomous problem-solver who adapts quickly in a fast-changing environment.
• Crystal-clear and structured written communication skills.
• Must be based in Canada.

Nice to have

• Command of marketing automation tools (Marketo) and Salesforce.
• Experience in B2B SaaS.

Culture & Benefits

• Remote-first organization promoting flexible work hours.
• Unlimited days of annual PTO, 5 days for sick leave, and holidays in accordance with the Ontario Holiday Calendar.
• Comprehensive health insurance starting on day one and RRSP contribution matching.
• Generous parental leave and professional development opportunities through the company platform.
• Emphasis on Diversity, Equity, and Inclusion with 6 active Employee Resource Groups (ERGs).

Hiring process

• Screening call with Talent Acquisition Manager.
• Interview with Global Director of Demand Generation.
• Homework & Debrief with Global and Local Demand Generation Leads.
• Team Interview.
• Culture-fit Interview with Chief Marketing Officer.
• References & Offer.