Lead Marketing Operations (Marketing)

TL;DR

Lead Marketing Operations (Marketing): Managing and optimizing the marketing automation platform to drive seamless marketing operations with an accent on lead management, data quality, system integrations, and user administration. Focus on optimizing automation workflows to improve marketing performance, and serving as the Subject Matter Expert on marketing automation best practices.

Company

hirify.global builds uncomplicated service software that delivers exceptional customer and employee experiences.

What you will do

• Manage Marketo user roles, permissions, and audit trails, ensuring secure and structured access.
• Oversee and optimize MAP integrations with Salesforce (SFDC), data enrichment platforms, and other Martech tools.
• Design and implement lead scoring models, lead management workflows, and data validation processes to enhance lead quality.
• Maintain database hygiene by eliminating duplicates, deactivating junk records, and refining lead qualification criteria.
• Provide campaign teams with email deployment support and Marketo form development as needed.
• Generate and analyze audience reports, campaign performance metrics and lead insights using Marketo, SFDC, and analytics tools.

Requirements

• 8+ years of experience in Marketing Automation.
• 4+ years of hands-on experience administering Marketo.
• Deep understanding of marketing processes, including lead generation, nurturing and qualification.
• Proficiency in HTML, CSS, and JavaScript for email template and landing page customization.
• Hands-on experience integrating Marketo with CRM systems like Salesforce (SFDC).
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns.

Culture & Benefits

• Environment that enables everyone to find their true potential, purpose, and passion.
• Welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
• Committed to providing equal opportunity.
• Diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.