Senior Marketing Associate (Digital Information Platforms)

TL;DR

Senior Marketing Associate (Digital Information Platforms): Building and executing marketing plans for digital information platforms across hirify.global's brands with an accent on email, digital, and social media campaigns. Focus on driving acquisition, engagement, cross-sell, upsell, and renewals through targeted data sets and content creation.

Location: Must be based in New York

Salary: $60,000–$70,000

Company

hirify.global Group is a subscriber-focused business intelligence company informing and connecting investment professionals across global, specialized markets.

What you will do

• Execute marketing activities across email, digital channels, social media, and website.
• Create and send email campaigns, reporting on activity, response rates, targets, and KPIs.
• Update and manage website content and suggest improvements.
• Create and implement social media campaigns.
• Work with the design team to create and update content pieces.
• Collaborate with the data team to build targeted email data sets for acquisition and engagement.

Requirements

• Bachelor’s Degree.
• 2 years’ experience in B2B marketing, ideally with information subscriptions or membership.
• Strong written and verbal communication skills.
• Ability to work to deadlines and prioritize tasks.
• Experience with email development systems, web-based software, back-end website CMS, and CRM.
• Knowledge and experience using social media platforms.
• English: B2 required

Culture & Benefits

• Supports flexible working arrangements and welcomes career returners.
• Inclusive culture and equal opportunity employer.
• Opportunity to work with a global, multi-talented team.