Segment Marketing Manager (Fintech, AI)

TL;DR

Segment Marketing Manager (Fintech, AI): Developing and executing demand marketing strategies for financial services and insurance organizations with an accent on industry campaigns, ABM, and targeted marketing programs to drive awareness and pipeline. Focus on understanding the unique challenges and regulatory landscape of the segment and translating them into compelling content and experiences.

Location: San Francisco, CA | New York City, NY. This role follows a location-based hybrid policy, requiring staff to be in one of the offices at least 25% of the time.

Salary: $255,000 - $320,000 USD

Company

hirify.global is a public benefit corporation focused on creating reliable, interpretable, and steerable AI systems that are safe and beneficial for users and society.

What you will do

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, and go-to-market coordination.
• Create and execute integrated marketing programs (digital, content, events, partner channels) to generate pipeline and accelerate sales.
• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns in financial services and insurance.
• Develop segment-specific content like case studies, solution guides, and thought leadership pieces.
• Collaborate cross-functionally with product, sales, communications, design, and research teams.
• Define and track key performance metrics to continuously optimize campaigns and report on impact.

Requirements

• 7+ years of experience in B2B marketing, with a focus on enterprise technology or SaaS, and expertise in financial services or insurance.
• Strong track record of developing and executing integrated marketing programs that measurably drive pipeline and revenue.
• Understanding of decision-making dynamics, regulatory considerations, and technology evaluation processes in financial services.
• Skilled at translating complex technical capabilities into compelling narratives for both technical and business stakeholders.
• Experience collaborating closely with enterprise sales teams to align marketing strategy with deal-stage needs.
• At least a Bachelor's degree in a related field or equivalent experience.

Nice to have

• Experience marketing AI or machine learning products to regulated industries.
• Familiarity with compliance and risk management frameworks relevant to financial services (e.g., SOC 2, SOX).
• Background in analyst relations or thought leadership programs within financial services technology.
• Experience working at a high-growth technology company navigating rapid expansion.

Culture & Benefits

• Competitive compensation and benefits, including optional equity donation matching.
• Generous vacation and parental leave policies.
• Flexible working hours and a collaborative office space.
• Focus on high-impact AI research, working as a single cohesive team.
• Emphasis on advancing long-term goals of steerable, trustworthy AI through empirical science.
• Strong value placed on communication skills and frequent research discussions.