Marketing Operations Manager (B2B)

TL;DR

Marketing Operations Manager (B2B): Enhancing marketing efficiency and effectiveness by streamlining B2B marketing processes, optimizing martech, and ensuring seamless collaboration across marketing and sales teams. Focus on Pardot administration, data management in Salesforce, lead lifecycle optimization, and ensuring privacy compliance.

Location: Must comply with US employment laws, specifically the Colorado Equal Pay for Equal Work Act.

Salary: $67,000–$80,000 USD + bonus

Company

hirify.global is a certified B Corporation creating a new category of energy by managing energy resources in homes and businesses through software to accelerate the transition to clean energy.

What you will do

• Serve as primary admin for Pardot, responsible for building workflows, integrations, and managing user permissions.
• Maintain data hygiene in Pardot and Salesforce, developing dashboards and reports for marketing performance.
• Build and optimize lead lifecycle processes, including scoring models, routing rules, and MQL/SQL definitions.
• Collaborate with Sales and SDR teams for timely and accurate lead handoffs and monitor funnel conversion.
• Build, maintain, and enforce marketing practices that comply with global privacy and data protection regulations (GDPR, CCPA, CAN-SPAM).
• Stay updated on emerging MarTech and AI tools, identifying and testing opportunities to optimize the marketing tech stack.

Requirements

• 3+ years of experience in a B2B marketing operations or related role.
• Proficiency with marketing automation platforms (Pardot preferred) and Salesforce CRM.
• Strong analytical skills with experience building reports and dashboards.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent cross-functional collaboration and communication skills.
• A proactive, problem-solving mindset with strong attention to detail.

Culture & Benefits

• Opportunity to make a meaningful impact on decarbonization and building a sustainable future.
• Ample advancement opportunities and robust learning and development programs.
• Comprehensive benefits including flexible time off, generous parental leave, and a wellness stipend.
• Work flexibility to thrive personally and professionally.
• Inclusive workplace with Employee Resource Groups, fostering diversity and empowerment.