Performance Social Media Co-op (Marketing)

TL;DR

Performance Social Media Co-op (Marketing): Assisting with performance marketing campaigns on various social media platforms, including Meta, Reddit, LinkedIn, Pinterest, and TikTok, with an accent on trafficking, reporting, and optimization. Focus on providing insights on creative performance, evaluating post-click data, and recommending campaign optimizations.

Location: Hybrid in Toronto, Canada (minimum 3 days per week in office). Must be legally eligible to work in Canada without sponsorship.

Salary: $26–$30/hr

Company

hirify.global is a global financial technology platform powering prosperity for individuals and small businesses with products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Work alongside the Staff Marketing Manager, Social Media Performance and cross-functional teams.
• Manage trafficking, reporting, and optimization of campaigns on various social media platforms (Meta, Reddit, LinkedIn, Pinterest, TikTok).
• Report on paid social media ad performance, including total spends, engagements, and CPA.
• Provide insights on creative performance by geography, ad size, format, and campaign.
• Evaluate performance post-click to determine best quality traffic channels/tactics.
• Provide recommendations based on campaign performance for optimization.
• Gain certifications and complete platform-specific courses (e.g., Meta Blueprint).
• Present in team meetings within the Performance Marketing team and larger Marketing organization.

Requirements

• Highly detail-oriented and attentive to specifics of problems, questions, and projects.
• Strong written and verbal communication skills.
• Ability to problem solve, prioritize tasks, and work efficiently.
• Self-starter with excellent interpersonal skills and a positive attitude.
• Strong passion to work in a dynamic and ever-changing environment.
• Ability to ask for help while taking steps to problem-solve independently.
• Curiosity in performance marketing strategy.
• Actively enrolled in a post-secondary education program.
• Graduation date at least 4 months after the co-op term ends.
• Available for a 4-month co-op work term for 40 hours per week.
• Must be legally eligible to work in Canada for the duration of the co-op term, without requiring sponsorship now or in the future.
• Ability to work in the Toronto office a minimum of 3 days per week.

Culture & Benefits

• Transforming the world of consumer and small business finance.
• Co-op program focused on equipping high-potential university students with tools to succeed in the marketing industry.
• Energetic and creative performance marketing team.
• Opportunity to create bold marketing campaigns that power prosperity.
• Competitive compensation package with a strong pay-for-performance rewards approach.
• Potential eligibility for a cash bonus, equity rewards, and benefits.