Performance Marketing Manager

TL;DR

Performance Marketing Manager: Creating and optimizing paid marketing campaigns for the North American market with an accent on lead generation, budget management, and conversion funnel optimization. Focus on launching marketing experiments, partnering with sales to improve lead follow-up, and developing strategic insights from campaign results.

Location: Remote from Canada

Company

hirify.global enables companies to upskill employees through its collaborative learning management system, serving over 1,700 organizations globally.

What you will do

• Create and manage paid marketing campaigns across search (Google Ads, Bing Ads) and social channels (LinkedIn, Facebook Ads) for the North American market.
• Define and monitor channel budgets, optimizing the conversion funnel through continuous experimentation.
• Collaborate with Business Development Representatives (BDRs) and sales teams to improve paid leads follow-up and conversion rates.
• Develop and execute a marketing experiment roadmap to scale paid channels and improve marketing touchpoints.
• Translate marketing experiment learnings into strategic insights to build the North American marketing roadmap.
• Identify and unlock new paid acquisition channels to scale demand generation.

Requirements

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads) platforms.
• Minimum of 2 years of hands-on online campaign management experience.
• Data-focused approach, driven by performance metrics, with strong analytical skills to identify bottlenecks and create experiments.
• High degree of autonomy, problem-solving abilities, and adaptability in a fast-changing environment.
• Excellent structured and clear written communication skills.
• Familiarity with marketing automation tools like Marketo and Salesforce is a plus.
• Experience in B2B SaaS environments is a plus.

Culture & Benefits

• Remote-first organization promoting flexible work hours and a focus on work-life balance.
• Comprehensive health insurance, RRSP contribution matching, and generous parental leave.
• Unlimited days of annual paid time off (PTO) and 5 days for sick leave.
• Professional development opportunities provided through the company's own learning platform.
• Six active Employee Resource Groups (ERGs) fostering diversity, equity, and inclusion, with executive team member involvement.

Hiring process

• Initial screening call with the Talent Acquisition Manager.
• Interview with the Global Director of Demand Generation.
• Complete a homework assignment, followed by a debrief with Global and Local Demand Generation Leads.
• Team Interview.
• Culture-fit Interview with the Chief Marketing Officer.
• References check and offer.