Senior Associate, Paid Media

TL;DR

Senior Associate (Paid Media): Supporting the day-to-day management of clients' paid media activities with an accent on paid social campaign execution, optimization, and reporting. Focus on implementing and managing campaigns across self-serve platforms like Meta, LinkedIn, and TikTok, and leveraging data automation tools for performance analysis.

Location: Onsite in Toronto, Ontario, Canada

Company

hirify.global is the world’s largest communications firm, an independent, family-run business with over 6,000 employees across 60 offices globally.

What you will do

• Assist in the development of strategic media plans and translate them into tactical plans.
• Work with third-party vendors and platforms to set up, manage, and optimize paid media campaigns.
• Implement and optimize paid media campaigns across self-serve platforms such as Meta, LinkedIn, TikTok, and Google Ads.
• Leverage advertising technology and data automation tools for performance analysis and optimization.
• Track operational performance of multiple accounts, ensuring quality work, deadline, and budget adherence.
• Produce high-quality internal and external campaign reporting.

Requirements

• 3+ years of relevant experience in paid media, preferably in an agency environment with specialization in paid social.
• Proven track record analyzing paid media campaign performance and developing optimization recommendations.
• Expertise with Meta ad manager, LinkedIn campaign manager, TikTok ad manager, etc.
• Strong data analytics, Microsoft Excel, and PowerPoint skills.
• Working knowledge of web analytics platforms such as GA4.
• Must be based in Toronto, Ontario, Canada.

Nice to have

• Experience in other Paid Media channels such as Programmatic and Paid Search.

Culture & Benefits

• Culture thrives on boldness, empathy, and curiosity.
• Dedicated to building a diverse, inclusive, and authentic workplace.
• Fosters an environment where people feel empowered to take bold action.
• Commitment to continuous learning and improvement of leadership skills.
• Opportunities to grow, make a meaningful impact, and help drive change.
• A culture built on trust, innovation, and inclusivity where unique perspectives are welcomed.