Marketing Specialist, AWS & Industry Content (AI/Generative AI)

TL;DR

Marketing Specialist, AWS & Industry Content (AI/Generative AI): Developing and executing content strategies for a rapidly growing AWS practice with an accent on Amazon Connect, AI, and Generative AI. Focus on translating complex technical narratives into compelling B2B content that accelerates sales cycles and strengthens partner relationships.

Location: Remote - Must be based in Canada (Alberta, British Columbia, Ontario Only)

Company

hirify.global, is a leader in AI, Amazon, and Salesforce innovation, crafting intelligent solutions to revolutionize workflows and elevate customer experiences.

What you will do

• Develop and document a content strategy aligned to AWS partnership priorities and GTM goals.
• Create high-quality, conversion-driven content across a wide range of digital channels (email, web, blog, social).
• Serve as a content architect and storyteller, translating complex AWS narratives (Amazon Connect, Bedrock, Lex, agentic AI, GenAI automation) into clear messaging.
• Produce, edit, and manage content assets including solution briefs, presentations, email campaigns, and blog posts.
• Build and distribute targeted email and digital campaigns, applying SEO, SEM, and digital best practices.
• Work closely with AWS teams, NeuraFlash sales, product, and marketing to gather input and validate messaging.

Requirements

• 3+ years of experience in content development, B2B marketing, or GTM roles, preferably within the AWS ecosystem or cloud/AI technology landscape.
• Strong understanding of AWS, including Amazon Connect and the broader AI/GenAI ecosystem (Lex, Bedrock, agent assistance, automation).
• Exceptional writing and editing skills, with the ability to simplify complex concepts and create content that converts prospects into qualified leads.
• Hands-on experience creating multi-channel content: email campaigns, blogs, whitepapers, sales decks, infographics, and digital assets.
• Familiarity with SEO, SEM, CMS platforms, CRM systems (Salesforce), and email marketing tools.
• Ability to manage multiple projects simultaneously with strong organization and project management discipline.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Culture & Benefits

• Remote & In-Person work options, with a focus on keeping everyone connected and unified.
• Anticipated travel commitment of up to 25% for certain roles.
• Flexible work arrangements, valuing good work and a culture of trust and understanding.
• Collaborative environment where team suggestions and feedback are encouraged and addressed.
• Emphasis on celebrating successes, both big and small, with team-building activities.