Director Of Marketing (AI)

TL;DR

Director of Marketing (AI): Building and leading all marketing efforts for the Datagrid division, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, generates high-quality leads, and spearheads Product-Led Growth. Focus on creating a new category, translating technical products into compelling stories, and optimizing the user journey from sign-up to paid customer.

Location: Preferred location is Austin, Texas, but open to remote US applicants.

Company

hirify.global is seeking a leader to build and lead marketing efforts for its Datagrid Division.

What you will do

• Define and execute Datagrid’s go-to-market strategy to drive pipeline and revenue growth.
• Architect and implement a Product-Led Growth (PLG) strategy, optimizing the user journey from sign-up to paid customer.
• Build and manage multi-channel campaigns for demand generation, including digital, content, SEO/SEM, email, and events.
• Position Datagrid as the leader in the AI Agent category, crafting a compelling brand narrative and consistent messaging.
• Lead the creation of high-value content and define product positioning, messaging, and launch strategies for new features.
• Implement systems to rigorously track marketing performance, owning the marketing funnel from MQLs to revenue with data-driven insights.
• Foster alignment with Sales and Product teams to ensure seamless lead handoffs and inform the product roadmap.
• Take ownership of the marketing budget, GTM planning, and pipeline forecasting to meet company revenue targets.

Requirements

• 10+ years of B2B SaaS/tech marketing experience, with a proven track record of building and scaling marketing functions in a high-growth environment.
• Expert in Product-Led Growth (PLG), with demonstrated experience in strategies driving user acquisition, activation, and monetization.
• Data-driven and metric-oriented, with a proven track record of achieving marketing pipeline goals and exceeding revenue objectives.
• Deep experience across demand generation, content marketing, product marketing, and brand strategy for a cohesive approach.
• Strong leadership and influence, with excellent people management skills to build, mentor, and lead high-performing teams.
• Hands-on and strategic, comfortable setting high-level strategy while also executing campaigns and writing copy.
• Tech-savvy with a genuine passion for AI and automation, excited by marketing technical products and creating new categories.
• Proficiency with modern marketing stacks, including CRM (e.g., Salesforce, HubSpot) and marketing automation (e.g., Marketo, HubSpot), and analytics platforms.

Culture & Benefits

• Collaborative environment with a focus on building and leading marketing efforts for a new division.
• Opportunity to define and execute a comprehensive marketing strategy from the ground up.
• Role involves working closely with Strategic Operations, Sales, and Product teams.
• Emphasis on data-driven decision making and rigorous performance tracking.