Media Planning Associate

TL;DR

Media Planning Associate (AdTech): Supporting the media planning process and plays an important role in driving client satisfaction. Focus on interpreting campaign performance data, media briefs, and industry insights to guide strategic thinking and contributing to execution and communication across internal and client-facing workstreams.

Location: Remote (US and Canada)

Salary: $51,227 - $70,694 a year. Final compensation offered will depend on your location, experience, and skills.

Company

Basis empowers agencies and brands with cutting-edge software that automates digital media operations.

What you will do

• Develop a foundational understanding of how digital channels work together to deliver an integrated media plan including programmatic display, video, CTV, audio, paid social, and paid search.
• Support media proposal creation for assigned accounts through PowerPoint slides or Word deliverables, while shadowing Integrated Media Planners to learn the process for more complex accounts.
• Build familiarity with media metrics and assisting in the development of performance measurement plans.
• Manage internal workflows and timelines for assigned accounts, ensuring that tasks stay on track and materials are delivered on time.
• Act as a primary point of contact for day-to-day needs on assigned accounts, while partnering with Integrated Media Planners on more complex engagements.
• Stay current on the digital media landscape and the latest Basis Tech capabilities to help identify opportunities and support account growth.

Requirements

• Strategic thinking and proactive client service skills
• Proven communication skills, particularly in a client-facing manner
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for learning and staying up to date on media research and systems
• Intermediate MS Excel and PowerPoint skills

Nice to have

• 6+ months of experience in digital media planning and/or buying, with programmatic, search and/or social experience being a plus
• Hands on DSP buying experience
• Previous holistic media planning experience
• Experience in digital reporting dashboards such as Datorama
• Experience buying Paid Search and/or Paid Social ads

Culture & Benefits

• Flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.
• Flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave.
• Committed to people’s growth and well-being.
• Equal-opportunity employer. Celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.