Partner Marketing Specialist (AI)

TL;DR

Partner Marketing Specialist (AI): Supporting recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation with an accent on Market Development Fund (MDF) planning, allocation, and optimization. Focus on collaborating with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities.

Location: Tempe, US

Company

hirify.global is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers.

What you will do

• Support recruitment and lead generation of new partners through the management and execution of partner-led and regionally aligned events, email campaigns, webinars, and content creation.
• Produce impactful channel content necessary to support the channel communications strategy and outline a plan to execute.
• Oversee Market Development Fund (MDF) planning, allocation, and optimization, ensuring funds are used effectively to drive partner performance.
• Collaborate with channel managers and regional sales teams to develop strong GTM plans and execute partner-led and customer-facing field marketing activities such as events, webinars, and in-market programs.
• Manage the end-to-end build of marketing programs for partner recruitment and activation, including customer-facing field programs executed in partnership with regional sales teams.
• Measure and report on the effectiveness of partner marketing programs and activities.

Requirements

• 5+ years of related partner marketing/demand generation experience.
• Experience working in early-stage programs where processes are loosely defined and constantly being improved.
• Channel Marketing and/or Channel Communications experience (Marketing & Communicating “to” partners).
• Familiarity and experience with B2B omni-channel/demand generation marketing tactics (e.g., website, email marketing, content marketing, PR, and events), including customer-facing and regionally executed programs in partnership with sales teams.
• Experience working with Salesforce.
• Comfortable working with remote teams located in multiple regions across the globe.

Nice to have

• Experience working in the telephony/collaboration space is a plus.

Culture & Benefits

• Competitive benefits and perks.
• Robust training program that helps you reach your full potential.
• Inclusive offices, offering a vibrant environment to cultivate collaboration and connection.
• Exceptional culture, recognized repeatedly as a certified Great Place to Work.