Director Lifecycle Marketing

TL;DR

Director, Lifecycle Marketing (Gamedev): Leading the marketing vision and strategy for player engagement across Epic’s first-party games with an accent on scalable, data-driven programs for acquisition, engagement, and retention. Focus on developing player journey frameworks, enhancing messaging strategy with automated messages, and expanding team capabilities for a programmatic lifecycle model.

Location: This role is open to multiple locations across the US (including CA)

Salary: $198,877–$291,686 USD

Company

hirify.global is a product company that develops award-winning games and engine technology, spanning across 25 countries with 46 studios globally.

What you will do

• Own the lifecycle strategy and develop player journey frameworks across key surfaces to sustain and personalize player engagement.
• Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.
• Enhance messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement.
• Use automation and stronger frameworks to scale campaign planning, execution, and measurement.
• Unify lifecycle communications across the Fortnite ecosystem to create a cohesive narrative that boosts engagement and strengthens brand equity.
• Expand team capabilities and infrastructure to scale a programmatic lifecycle model.

Requirements

• 10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
• Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
• Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
• Demonstrated ability to lead cross-disciplinary teams and manage complex initiatives from strategy through execution.

Culture & Benefits

• Collaborative, welcoming, and creative environment.
• Being part of a team that continually strives to do right by the community and users.
• Innovating to raise the bar of engine and game development.
• Opportunity to participate in generous benefit plans and discretionary incentive programs.
• Deeply values diverse teams and an inclusive work culture.