Senior Brand Manager (Magic: The Gathering)

TL;DR

Senior Brand Manager (Magic: The Gathering): Designing and leading top-tier go-to-market campaign strategies for Magic: The Gathering releases and efforts with an accent on unified storytelling, impactful player interaction, and clear business impact. Focus on converting product vision into persuasive briefs, guiding cross-functional teams, and ensuring successful global launches.

Location: Onsite in Renton, WA, United States

Salary: $108,400–$198,800

Company

hirify.global connects people around the world through play and imagination with games like Magic: The Gathering and Dungeons & Dragons.

What you will do

• Design and lead top-tier go-to-market campaign strategies for Magic: The Gathering releases.
• Serve as the brand steward and strategic lead for assigned launches, ensuring a cohesive player experience.
• Encourage, align, and lead cross-functional teams by setting direction and guiding decision-making.
• Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-term brand priorities.
• Direct channel strategy in collaboration with functional leads, tailoring activations to audiences.
• Define success metrics and evaluate campaign performance to inform future launches and improve efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 7–10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands.
• Demonstrated success leading large-scale, multi-channel launches from strategy through execution.
• Strong critical thinking, communication, storytelling, and collaboration skills.
• Proven ability to influence cross-functional teams and drive projects across the finish line.
• Must be based in Renton, WA, United States.

Nice to have

• Deep understanding of—or strong passion for—Magic: The Gathering and its diverse global player community.

Culture & Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance.
• Time Off to Recharge: Paid Vacation & Holidays.
• Financial Well-being: Generous 401(k) Match.
• Life & Family Support: Paid Parental Leave.
• Giving Back: Volunteer & Employee Giving Programs.
• Level Up Your Skills: Tuition Reimbursement and Product Discounts.