Integrated Marketing Vice President (Fintech)

TL;DR

Integrated Marketing Vice President (Fintech): Driving growth and end-to-end customer lifecycle management for Marcus by hirify.global' high-yield savings and CD products with an accent on translating market and audience insights into impactful brand strategy and execution. Focus on developing new brand vision, overseeing creative development, and executing integrated go-to-market plans across channels to support breakthrough growth.

Location: New York, New York, United States

Salary: $160,000 - $270,000 (annual base salary)

Company

Marcus by hirify.global operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers.

What you will do

• Refresh and maintain audience strategy, market trends, and competitive landscape, working with research and acquisition teams.
• Develop new brand vision and architecture for the business and map to all customer touchpoints.
• Oversee creative development and advertising processes.
• Develop and oversee execution of integrated go-to-market plans across owned, paid, and earned channels with clear priorities and KPIs.
• Build out a brand and integrated marketing infrastructure, including operating model, and lead a high-performing team.
• Work with the PR team on press releases, media outreach, and content strategy.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10 - 15 years of experience in marketing, with at least 5 years in a progressive leadership role within integrated or brand marketing.
• Experience within financial services / consumer banking preferred.
• Proven track record of developing and executing successful cross-channel campaigns with measurable business results.
• Excellent analytical and problem-solving skills, with strong communication and interpersonal abilities.
• Ability to work effectively in a fast-paced, dynamic environment and manage marketing budgets.
• Experience managing and developing a team of marketing professionals and working in a regulatory environment.

Culture & Benefits

• Commitment to fostering and advancing diversity and inclusion.
• Valuable and competitive benefits and wellness offerings for employees.
• Provides financial planning, investment management, banking, and comprehensive advice to clients.
• Driven by a relentless focus on people, clients and customers, and leading-edge technology, data, and design.
• Committed to finding reasonable accommodations for candidates with special needs or disabilities.