Associate Product Marketing Director (Remote US)

TL;DR

Associate Product Marketing Director (Remote US): End-to-end ownership of the strategy, go-to-market direction, and growth impact of a key product surface with an accent on shaping positioning, influencing roadmap decisions, and leading high-impact launches and evergreen initiatives. Focus on driving measurable business impact, defining core audiences, and elevating creative marketing execution across teams.

Location: Remote US

Salary: $156,973–$196,216

Company

hirify.global is a creative platform providing sounds, samples, DAWs, and plugins to digital music creators, with an expanding AI stack.

What you will do

• Own category strategy and growth for INSTRUMENT, including positioning and narrative.
• Be accountable for measurable business impact across the instrument portfolio.
• Lead Go-To-Market (GTM) strategy end to end, spanning major launches and evergreen initiatives.
• Partner deeply with Product leadership to influence product roadmap decisions.
• Define and evolve core audiences and use cases based on creator workflows.
• Operate as a senior cross-functional leader, aligning various teams around shared strategy.

Requirements

• 7–10+ years of Product Marketing experience with demonstrated ownership of strategy, GTM, and growth outcomes.
• Experience owning a major product, category, or growth surface with accountability for business results.
• Proven ability to influence product direction through positioning, customer insight, and market perspective.
• Deep fluency in GTM strategy, including launches and evergreen growth.
• Experience defining customer segments, use cases, and narratives.
• Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders.
• Strong analytical instincts, with the ability to define success metrics and interpret impact.
• Excellent written and verbal communication skills, with the ability to create clarity and alignment.

Nice to have

• Experience in music creation, creative software, or creator-led platforms.
• Hands-on familiarity with music production workflows (DAWs, plugins).
• Background in subscription or platform businesses (pricing, packaging, lifecycle growth).
• Comfort working in AI-powered or rapidly evolving product spaces.

Culture & Benefits

• Culture of remote work with flexible work options and office hubs available worldwide.
• Competitive pay with annual reviews and equity opportunities.
• Unlimited PTO to recharge and thrive.
• Comprehensive medical, dental, and vision coverage for you and your dependents.
• 401(k) plan with immediate vesting and company match.
• 12-20 weeks of fully paid parental leave.
• Annual learning budget, leadership programs, and team ambassador opportunities.