Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI): Shaping the roadmap for ChatGPT to be more personal, proactive, and valuable, driving consumer product marketing, and influencing product direction with an accent on translating innovation into clear value propositions, developing go-to-market strategies, and operationalizing launches at scale. Focus on identifying unmet user needs, shaping product direction, and creating compelling narratives for complex AI products.

Location: Hybrid in San Francisco, CA, USA (3 days in office per week). Relocation assistance available.

Salary: $374,000–$415,000 + Equity

Company

hirify.global is an AI research and deployment company focused on ensuring general-purpose artificial intelligence benefits all of humanity through safe product development.

What you will do

• Lead consumer product marketing for ChatGPT’s evolving experience, shaping how new capabilities feel more personal and intuitive.
• Partner deeply with Product, Research, and Engineering to influence roadmap priorities through user insight and market context.
• Translate complex AI innovation into simple, compelling value propositions that resonate with a broad global consumer audience.
• Own end-to-end go-to-market strategy for new ChatGPT features, from positioning and messaging to launch execution and optimization.
• Develop hypotheses around user needs and behaviors, defining success metrics and feedback loops to inform iteration.
• Work hands-on to create launch plans, messaging frameworks, in-product narratives, and enablement materials.

Requirements

• Deep experience in consumer product marketing, especially in fast-moving, 0→1 or highly ambiguous environments.
• Strong intuition for consumer behavior paired with a data-driven mindset for experimentation and learning.
• Experience shaping product narratives for innovative, technically complex products.
• Excellent at partnering cross-functionally and influencing without authority.
• Care deeply about user trust, clarity, and delivering real value at scale.
• This role is based in San Francisco, CA, USA, with a hybrid work model requiring 3 days in the office per week.

Culture & Benefits

• Contribute to hirify.global’s mission of ensuring responsible and widespread adoption of artificial intelligence.
• Work with a data-driven approach to understand customer needs and ensure their voices are reflected in product development.
• Collaborate closely with Product, Engineering, Research, Comms, and Design teams to create a cohesive customer experience.
• Focus on providing valuable insights and resources that help users make the most out of AI technologies.
• hirify.global is an equal opportunity employer committed to diversity and inclusion.
• Compensation includes a competitive salary and equity.