Paid Marketing Manager (North America)

TL;DR

Paid Marketing Manager (North America): Creating and optimizing sales-qualified opportunities through paid channels for the North American market with an accent on budget management, conversion funnel optimization, and experimental marketing. Focus on scaling lead generation, improving conversion rates, and unlocking new paid acquisition channels for demand generation.

Location: Remote, Canada only

Company

hirify.global enables companies to upskill from within using an LMS for collaborative learning, serving over 1,700 organizations with 400+ team members across North America and EMEA.

What you will do

• Create sales qualified opportunities by managing paid channels (search, paid social).
• Define and monitor channel budgets.
• Optimize the conversion funnel through experiments.
• Collaborate with BDRs and the US marketing team to improve lead follow-up and campaign creation.
• Feed product marketing with business insights from campaigns.
• Unlock new paid acquisition channels to scale demand generation in North America.

Requirements

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads).
• Minimum of 2 years of online campaign management experience.
• Data-focused, driven by performance, and strong analytical skills.
• Attention to detail and structured written communication.
• Autonomy in problem-solving and project management in a fast-changing environment.
• Work authorization for Canada required.

Nice to have

• Command of marketing automation tools (Marketo) and Salesforce.
• Experience in B2B SaaS.

Culture & Benefits

• Remote-first organization with flexible work hours and unlimited annual PTO.
• Comprehensive health insurance and RRSP contribution matching.
• Professional development opportunities.
• Active Diversity, Equity, and Inclusion (DEI) ERGs.
• Focus on collaborative learning and Convexity Culture.

Hiring process

• Screening call with Talent Acquisition Manager.
• Interview with Global Director of Demand Generation.
• Homework & Debrief with Global and Local Demand Generation Leads.
• Team Interview.
• Culture-fit Interview with Chief Marketing Officer.
• References & Offer.