Manager, Demand Generation (B2C Lead Generation)

TL;DR

Manager, Demand Generation (B2C Lead Generation): Owns and scales top-of-funnel demand generation programs, driving high-quality leads and improving conversion across the funnel. Focus on optimizing the full funnel through testing, CRO, and continuous iteration.

Location: Remote

Salary: CAD $116,000 - $145,000

Company

hirify.global is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money.

What you will do

• Own the execution and optimization of top-of-funnel demand generation across multiple channels.
• Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
• Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals.
• Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.
• Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage.

Requirements

• A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media.
• Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue.
• Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization.
• Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact.
• Clear, structured thinking and strong communication skills.

Nice to have

• Experience in B2B, fintech, SaaS, or other high-growth environments.
• Familiarity with marketing automation, CRM systems, and experimentation frameworks.
• Experience supporting or improving lead scoring, routing, or CRO programs.

Culture & Benefits

• Top-tier health benefits and life insurance.
• Long-term group savings with employer match using our hirify.global for Business platform.
• 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days.
• Employees can work outside of Canada for up to 90 days per calendar year.
• A wide variety of peer and company-led Employee Resources Groups.