Director Of Marketing (Fintech)

TL;DR

Director of Marketing (Fintech): Leading campaign execution, CRM-driven lifecycle marketing, B2B lead generation, and brand performance for a financial technology business in the veterinary care space with an accent on data-driven marketing, experimentation, and cross-functional alignment. Focus on continuous improvement to efficiency, conversion rates, and ROI of commercial investments.

Location: Remote (United States)

Salary: $155,000 - $165,000 (OTE $185,000 - $200,000)

Company

hirify.global is a late stage venture-backed financial technology business based in Pasadena, California, focused on transforming pet healthcare payments.

What you will do

• Provide strategic oversight of brand positioning, messaging, and go-to-market execution across core verticals.
• Own end-to-end marketing performance, including demand generation, lifecycle campaigns, and revenue outcomes.
• Define and manage quantitative success measures across the funnel, as well as attribution frameworks and resource allocation.
• Oversee B2B Lead Generation strategy across inbound and outbound channels.
• Drive continuous experimentation across segmentation, messaging, and channel mix.
• Lead, mentor, and develop a high-performing team responsible for Campaign Marketing, CRM/Lifecycle, and Lead Generation.

Requirements

• 8–10+ years of experience in data-driven marketing, demand generation, or growth roles, ideally in B2B or B2B2C environments.
• Proven people leadership experience, including managing senior individual contributors.
• Demonstrated success owning pipeline, revenue targets, and marketing ROI.
• Deep experience with CRM and marketing automation platforms.
• Strong analytical orientation, with hands-on experience in attribution, testing, and performance analytics.
• Experience partnering cross-functionally with Sales, Product, Finance, and external agencies.
• Background in FinTech, HealthTech, Animal Health, or regulated industries preferred.

Culture & Benefits

• Remote-first company with ultimate flexibility.
• Unlimited PTO and covered healthcare.
• 401k match and cell plan reimbursement.
• Monthly recognition opportunities and learning platforms.
• Equity retention policy to ensure growth as the company grows financially.
• Generous parental leave.